Below we have produced some website optimizer tips. If you want to make your SEO company, you have to master these tips along with others.
Sequences and visitors. Custom sequences will help you segment your traffic and learn how that traffic moves within the sequence. But how to do it in Google Analytics? For example, this:
- Set up different migration funnels in Google Analytics
- Set up different profiles to represent different segments
- Now you can study each of the sequences for different profiles
Returning visitors and new visitors. Comparing different segments of visitors can be confusing. You should expect visitors coming from organic searches to interact with your site differently than visitors coming from paid searches. We came to the conclusion that segmenting new and returning visitors will help to identify the main problems in the design of the site. Typically, returning visitors spend more time on the site, view more pages, and also have a lower bounce rate. If it’s not, then you should probably get serious about design.
Product page: micro-conversion. We like to test two versions of a product page at once, each with a different conversion goal:
- Conversion Micro Goal: When a visitor adds an item to their cart, we consider it a micro-conversion.
- Macro Conversion: When a visitor completes an order, we consider it a macro conversion.
Product page: picture. Surely, you have heard about it before – it is better to see once than hear a hundred times. However, product images require an investment, so check if the solution you choose fits your site. Each of the options below will require significant time, software, and certain resources. Therefore, test with 5-10 products before choosing the right solution for your site.
Product page: Image of the product in use. Test variations of product images in use and on a plain background. Although in most cases, a product-in-use presentation helps visitors see a particular product in action, this is not a general rule for all products. For example, websites selling clothes, this is beneficial. And for sites selling electronics or books is no longer suitable!
Product page: Image layout. Where would you place the product image on the page? It’s common sense to place product images on the product description page to the right. But common sense cannot predict how a visitor will behave on your site. Therefore, test pages with right and left placement of images, and see if there is an increase in conversion.
Product page: product zoom. If your site has software installed that allows the visitor to zoom in on a product image to view it in detail, then adding this feature to your site would be a great idea.
Product page: Multiple product images. Consider the option of having multiple product images. We generally recommend starting with 3-4 images per product. But we want to give you a little warning: Hire a professional photographer to take these images. It’s better to have one high-quality image than multiple low-quality images.
Product page: your own product descriptions. Most e-commerce stores take product descriptions provided by the manufacturer and place them on their site. Therefore, you will find exactly the same descriptions on the websites of competing stores. Choose your top 10 best selling products and:
- Test the impact of the manufacturer’s standard descriptions against texts that you or your team will create. What impact will this have on micro-conversions (i.e. the number of visitors who add a product to their cart)?
- Test different versions of the description texts that you create: after all, not all texts are the same. You may want to check the technical text against the non-technical version. Consider the different market segments and which words will have the most impact on them.