Category: Tech & Gadgets

Website Optimizer Tips

Website Optimizer Tips

Below we have produced some website optimizer tips. If you want to make your SEO company, you have to master these tips along with others.

Sequences and visitors. Custom sequences will help you segment your traffic and learn how that traffic moves within the sequence. But how to do it in Google Analytics? For example, this:

  • Set up different migration funnels in Google Analytics
  • Set up different profiles to represent different segments
  • Now you can study each of the sequences for different profiles

Returning visitors and new visitors. Comparing different segments of visitors can be confusing. You should expect visitors coming from organic searches to interact with your site differently than visitors coming from paid searches. We came to the conclusion that segmenting new and returning visitors will help to identify the main problems in the design of the site. Typically, returning visitors spend more time on the site, view more pages, and also have a lower bounce rate. If it’s not, then you should probably get serious about design.

Product page: micro-conversion. We like to test two versions of a product page at once, each with a different conversion goal:

  • Conversion Micro Goal: When a visitor adds an item to their cart, we consider it a micro-conversion.
  • Macro Conversion: When a visitor completes an order, we consider it a macro conversion.

Product page: picture. Surely, you have heard about it before – it is better to see once than hear a hundred times. However, product images require an investment, so check if the solution you choose fits your site. Each of the options below will require significant time, software, and certain resources. Therefore, test with 5-10 products before choosing the right solution for your site.

Product page: Image of the product in use. Test variations of product images in use and on a plain background. Although in most cases, a product-in-use presentation helps visitors see a particular product in action, this is not a general rule for all products. For example, websites selling clothes, this is beneficial. And for sites selling electronics or books is no longer suitable!

Product page: Image layout. Where would you place the product image on the page? It’s common sense to place product images on the product description page to the right. But common sense cannot predict how a visitor will behave on your site. Therefore, test pages with right and left placement of images, and see if there is an increase in conversion.

Product page: product zoom. If your site has software installed that allows the visitor to zoom in on a product image to view it in detail, then adding this feature to your site would be a great idea.

Product page: Multiple product images. Consider the option of having multiple product images. We generally recommend starting with 3-4 images per product. But we want to give you a little warning: Hire a professional photographer to take these images. It’s better to have one high-quality image than multiple low-quality images.

Product page: your own product descriptions. Most e-commerce stores take product descriptions provided by the manufacturer and place them on their site. Therefore, you will find exactly the same descriptions on the websites of competing stores. Choose your top 10 best selling products and:

  • Test the impact of the manufacturer’s standard descriptions against texts that you or your team will create. What impact will this have on micro-conversions (i.e. the number of visitors who add a product to their cart)?
  • Test different versions of the description texts that you create: after all, not all texts are the same. You may want to check the technical text against the non-technical version. Consider the different market segments and which words will have the most impact on them.
Science and Technologies

Science and Technologies

In this modern era the Information Technology has changed the lifestyle of the people. Now, we are completely dependent on science and technology. The technology has changed the way people interact, communicate and foster relationships. Today, people use social media to communicate with their dear ones. With the help of this latest technology you can do whatever you want. Science and technology dominates our life without it we can’t do anything. Nowadays, there is hardly anything that is out of our reach. And of the greatest discoveries of science and technology is the Internet. Internet is such an interesting thing which is capable of doing anything in the world. It educates, aware, entertains, persuades and informs us about every single thing. We all are very depending upon it and without it we can’t even imagine our life.

Easy & Fast Life

Internet has many advantages and it is a boon of science and technology which is constantly providing us beneficial information and knowledge. With the help of this you can connect with your loved ones from anywhere in the globe. You can talk to them from anywhere at any time without any kind of bounds. Technology makes our life easy and fast with the help of this we can manage our work properly and on time. It rules our way of living and thinking. And most importantly it gives this opportunity to all the users that without any restriction in their minds they can freely use the internet and make their life convenient. Thus, we can say that the science and technologies are a boon for all humans so that we can live our lives full of comfort and ease.

As we have discussed earlier that technology is important, well it was always important but its importance has skyrocketed in this particular period we are living in. The world has not come out of the horrors of the Corona Virus yet. In these difficult times when the whole world was locked down and under house arrest there was nothing more important to us than technology except food. Just imagine what would have become of us if we hadn’t had the privilege of internet connectivity. It kept us connected to each other in those fearful times. It kept us entertained and also it had the biggest hand in our whole survival, especially in isolation periods. Thus we can safely say that technology has secured such an important place in our lives that if not impossible it is very difficult for us to substitute it.